A stylescape is a visual representation of a brand's design direction that encompasses typography, color palettes, imagery, and overall aesthetic. It's an essential tool for designers to communicate their ideas and ensure the client's vision aligns with theirs.

To create a stylescape, clients are typically asked to provide information about their brand's personality, target audience, and design preferences.

This information is then used to develop a comprehensive visual language that accurately reflects the brand's identity and values. The stylescape form helps designers gather and organize this important data efficiently and effectively.

What is Voice?

Voice of the brand is the brands statement. What the brand says out loud about who they are.

What is Tone?

Tone is something that the audiance of the brand understand from the Voice of the brand. Both can be different.

What is Look?

Look is something the audience of the brand believes about the brand.

What is Feel?

Feel is something the audience of the brand talk about the brand.